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LADY 95.22 CAMPAIGN RAMLA ALI ©Brigitte Lacombe 1
Ramla AliPhotography Brigitte Lacombe

Dazed cover star Ramla Ali stars in latest Lady Dior campaign

From the Lady 95.22 to the newest CD Signature, these are the Dior bags to shop this season

In the almost three decades since the Lady Dior bag was first released, it has undergone numerous changes while simultaneously retaining the same, timeless and classic chic it has always exuded. This month the French luxury fashion house has released the Lady 95.22, the newest addition heightened with a new curved silhouette. Alongside the latest iteration of the Lady Dior Bag, the AW23 leather goods drop also sees the release of the C’est Dior and CD Signature Bags.

To celebrate the global release of the Lady 95.22, Dior has enlisted boxer and Dazed Summer 2023 cover star Ramla Ali to star in the campaign. Shot by photographer Brigitte Lacombe, the images are minimalist black-and-white portraits and depict Ali holding the Lady 95.22. 

Alongside the campaign imagery, Ali also stars in an intimate mini-film unpacking her journey and key moments working with Dior. “I fell in love with the way it made me feel,” Ali explains, speaking on how she came to discover her passion for boxing. “I fell in love with the confidence it gave me, both being in the gym and how I held myself outside of the gym”. 

In the years since becoming a global ambassador for Dior, Ali has had numerous standout moments, including competing for the world championship title in a custom outfit designed by Maria Grazia Chiuri. “For me walking into the ring in head-to-toe Dior, I’ve never felt more confident in my life.” As the video continues, Ali opens up about the Olympics and how important it is for her to use her platform and story to inspire young women. 

Below, watch the campaign and shop the C’est Dior Bag, Book Tote and CD Signature Bag. The Lady 95.22 is exclusively sold at selected stores across the world.

MEDIUM C'EST DIOR BAG

MEDIUM C'EST DIOR BAG

£2,950.00

Crafted in black calfskin, it is distinguished by the embossed CD signature on the front, testifying to the House's savoir-faire. Thanks to its CD Lock closure with a twisting letter D, the bucket bag can keep the essentials secure. A top handle and adjustable, removable chain strap with a leather insert allow the medium bag to be comfortably carried by hand or worn over the shoulder.
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CD SIGNATURE BAG WITH STRAP

CD SIGNATURE BAG WITH STRAP

£3,100.00

Crafted in black box calfskin, it is distinguished by an embossed CD signature on the front, testifying to the House's savoir-faire. Its gusseted compartment and patch pocket allow daily essentials to stay organized. The medium bag features a flap and chain shoulder strap with CD signature links interwoven with leather that allows it to be worn over the shoulder or crossbody.
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LARGE DIOR BOOK TOTE

LARGE DIOR BOOK TOTE

£2,700.00

Introduced by Maria Grazia Chiuri, Creative Director of Christian Dior, the Dior Book Tote has become a staple of the Dior aesthetic. Designed to hold all the daily essentials, the black calfskin style is embossed with a Dior Oblique motif. Adorned with the 'CHRISTIAN DIOR' signature on the front, the large tote exemplifies the House's signature savoir-faire and may be carried by hand or worn over the shoulder.
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