Shop Levi’s new collection, which draws inspiration from the carefree energy of the 90s and early 2000s
To celebrate the latest Spring Summer collection, Levi’s has called up three London-based creatives to give the collection a new look.
Up first was fashion influencer Belinda Ingrid, who reinterpreted the classic collection through her own style. Elevating some of the brand’s iconic denim pieces, alongside knit classics, Belinda used her personal accessories and layering techniques to create looks she describes as perfect for a “2000s futuristic rave”.
For the collection itself, Levi’s drew inspiration from the carefree energy of the 90s and early 2000s and reimagined its signature relaxed silhouettes with a contemporary twist, intended to embrace a diverse range of body types and genders.
BAGGY DAD LIGHTWEIGHT JEANS
£100.00
This jean is made from denim lightweight fabrication. A softer, airier, extra comfortable fabric.
The kind of jeans you might steal from your dad's closet—but baggier. With a mid rise and straight leg, our Baggy Dad jeans are relaxed yet flattering with extra room for a subtle edge. Throw on your favorite kicks for that chill ‘90s look any day of the week.
Shop Here
At the heart of the collection lies the expansive ‘Baggy Dad’ family, offering versatile options for all. From the easy top block of the Baggy Dad to the utility pocket details of the Baggy Cargo, Levi’s brings functional style to the forefront. For warmer days, the Pleated Trouser Short delivers tailored sophistication in a lightweight package, perfect for both casual outings and refined occasions.
DREAMY TANK TOP
£25.00
Your everyday, go-to tank—but softer. Our Dreamy Tank features a high neckline, a sleeveless design and a figure-hugging slim fit. The best part? It was crafted with soft-to-the-touch fabric for all-day comfort.
Shop Here BAGGY DAD LIGHTWEIGHT JEANS
£100.00
This jean is made from denim lightweight fabrication. A softer, airier, extra comfortable fabric.
The kind of jeans you might steal from your dad's closet—but baggier. With a mid rise and straight leg, our Baggy Dad jeans are relaxed yet flattering with extra room for a subtle edge. Throw on your favorite kicks for that chill ‘90s look any day of the week.
Shop HereIn the campaign images, shot by photographer Lily Brown, Ingrid takes to the streets of London wearing her favourite pieces from the collection. She’s pictured wearing the Baggy Dad Lightwear Jeans matched with a shirt and the Brynn short-sleeved vest, to create her dream ‘preppy chic’ look.
JOYCE RESORT SHIRT
£55.00
Vacation plans or not, our Joyce Resort Shirt will make you feel beach-ready. We crafted it with a classic peak lapel collar, a button-up front, easy short sleeves and a relaxed fit.
Shop Here 468™ STAY LOOSE SHORTS
£60.00
Get loose. Stay loose. We took a quintessential ’90s style—baggy shorts—and revived them for a new decade. Our 468 Stay Loose Shorts hit right at the waist and feature a wide leg opening and mid-length cut.
Shop HereIn her styling masterclass reel, Ingrid also layers the Baggy Dad jeans with the 568 Stay Loose shorts from the menswear collection. The summer Joyce Resort top is also spotted in a coquette core-inspired look, completed with pointe shoes.
BAGGY DAD UTILITY PANTS
£100.00
Modern utility. With these Baggy Dad Utility jeans, classic workwear pants get a fresh update featuring a full-length leg, loose fit, contrast stitching, and spacious pockets for carrying extra stuff.
Shop Here BRYNN SWEATER VEST
£60.00
Sweater vests are having a moment, and our Brynn Sweater Vest proves it. Ours includes a v-neckline, sleeveless design and a ribbed hem.
Shop HereHead to the gallery above to see the campaign and check out the collection here.
Photography Lily Brown, Styling Kat Ambroziak, Make-up Maya Man, Hair Jaz Hope Lanyero, Nails Nichole Williams
