Has the Large Hadron Collider unleashed a portal into an infinite number of parallel realities? Is there a vast conspiracy to trick us into thinking that the Monopoly man once wore a monocle? We investigated TikTok's latest obsession...
Jan 03, 2024
From the canthal tilt filter to mewing and mogging, looksmaxxing has gone viral on social platforms as young people adopt increasingly black-pilled ways to enhance their physical gains
Dec 29, 2023
For three decades, fans of the show have been trying to locate the unknown track – and now they’ve finally discovered the truth
Dec 12, 2023
In the wake of her death, Alim Kheraj writes a tribute to the Cock Destroyers and the late, great Sophie Anderson
Dec 05, 2023
At a sad time like this, laughter really is the best medicine
Nov 30, 2023
The London-based art project is spotlighting a new wave of ‘yassified Gen Z’ aesthetics
Nov 16, 2023
The number of daily users on BeReal has plummeted since its peak in September 2022 – but how did things go so wrong for the ‘anti-Instagram’ app?
Oct 23, 2023
Social media algorithms and top-down trend cycles have ruined memes as we know it, but perhaps we’re approaching a new posting epoch
Sep 29, 2023
In light of a series of TikTok controversies, we ask: is it ever OK to trash-talk a friend?
Sep 22, 2023
We sat down with the controversial TikTok star who is, without a doubt, the most intense actor at work in Britain today
Aug 30, 2023
Ahead of the release of her debut book, the Washington Post reporter speaks to Günseli Yalcinkaya about doxxing, hyper-niche internet trends and the future of social media
Aug 15, 2023
Increasing numbers of women seem determined to forbid their partners from watching porn or even liking influencers’ photos
Aug 02, 2023
Is it a psyop? A government cover-up? Aliens have entered mainstream discourse again, but it’s hard not to question the motives behind how this information is being fed to us – and why
Aug 01, 2023
24 years after its original release, the 2000s virtual pet website is back – but will is stand the test of time?
Jul 20, 2023
Ice cream so good! TikToker PinkyDoll has taken the world by storm with her hypnotic catchphrases and gestures – here’s everything you need to know about this strange new trend
Jul 17, 2023