As the brand celebrates its 40th anniversary, Marc Jacobs has just convened a cast of famous faces for its SS24 campaign. Reflecting the label’s broad set of influences, artist Cindy Sherman, model Lila Moss, actor Dakota Fanning and musicians Bladee, FKA twigs and Lil Uzi Vert all star in the new shots, along with the man himself, Marc Jacobs. Juergen Teller, who lensed the campaign, also pops up in one self-shot image, holding up a pink leather tote with his face obscured by a shaggy purple wig.
As is Teller’s fondness for mundane, everyday locations, the images were shot on the street in front of Marc Jacobs HQ in SoHo, New York, with stars leaning against the gum-tacked lamppost outside. A long-time fan of transformation, Sherman can be seen sporting two different looks in two separate images. In one, she’s an Upper East Side matriarch, wearing towering Kiki boots and a Hillary Clinton hairpiece. The second, she’s lounging on a metal chair, in a bouclé snow cardi and just-got-out-the-shower wig.
Elsewhere, Jacobs brings his ballet flats to the streets of New York, Moss and Bladee swing their ‘Sack’ bags about, and FKA twigs gets up close and personal with the lamppost. In a surreal video that accompanied the campaign, Teller shoots each star at the same location in his classic lo-fi style, but overlays the shots with his own voiceover, repeating all their names in a funny voice. No doubt people on the internet with no taste or sense of humour will misinterpret Teller’s unorthodox approach (if his recent W magazine shoots are anything to go by). Despite this, the German photographer remains as idiosyncratic as ever, and is a welcome antidote to all that overproduced sludge that fills up our timelines. You know what they say: the girls that get it, get it, and the girls that don’t, don’t.
