#StanleyTumbler has over 1 billion views on TikTok, with Stanley raking in $750 million in revenue in 2023. How did these colourful cups become so coveted?
Jan 11, 2024
From earthy button-downs and flannel overshirts to Converse with everything, here’s how Twilight became an unexpected fashion film that redefined cool girl style for a generation
Dec 13, 2023
🎀 This is me if you even care 🎀
Starting life as a fashion trend back in 2017, a growing number of young people are slipping into their Arc’teryx and Salomons and *actually* heading for the great outdoors
Jul 11, 2023
Girlish hair like pigtails, bows and braids are having a resurgence, as people embrace – and challenge – traditional ideas of femininity
Mar 06, 2023
The Czech writer died nearly a century ago, but is enjoying a renaissance on TikTok and Twitter
Feb 03, 2023
From Romantic Radicals to Soul Alchemists and Shape Shifters, trend forecaster Geraldine Wharry predicts the subcultures that will reign supreme in our virtual future
Jul 11, 2022
The less is more approach for your face should be more than just a passing trend, embracing natural skin and buying less
Feb 22, 2021
The controversial look has been given a colourful twist thanks to 17-year-old make-up artist Pippa Barnes
Jan 26, 2021
From mullets and DIY ‘dos to the return of the RAWRing 20s and questionable ‘I can’t breathe’ beauty looks
Dec 21, 2020
The clowncore trend has picked up pace in 2020, thanks to its gender-blurring aesthetics and escapist themes
Dec 11, 2020
red kinda sus...
Oct 07, 2020
Surprise bitch – the OG 00s icon is back
Sep 25, 2020
TikTokers are celebrating their heritage by taking part in the #FashionEdit challenge – and challenging the app’s algorithm in the process
Sep 03, 2020
An investigation
Aug 28, 2020
Levi’s
