Michael Kors drops Mert Alas-shot spring 2024 campaign

Michael Kors has launched the release of the Spring/Summer 2024 campaign for MICHAEL Michael Kors and Michael Kors Mens. The iconic designer, who perfectly captures American glamour, introduces a vision that celebrates both tradition and innovation. Coinciding with MICHAEL Michael Kors’ 20th anniversary, this campaign is a homage to the timeless allure of seaside escapades and effortless sophistication.

Shot by the illustrious photographer Mert Alas, and with Trey Laird at the creative helm, the images transports us to the sun-kissed shores of Malibu and the bustling streets of LA. With sharp lines and saturated hues, the campaign unfolds against the backdrop of sand, sea, and sky, a poetic ode to the brand’s ethos.

An ensemble of international faces led the campaign, including Africa Garcia, Aivita Muze, and Anthony Thomason. Styled by Alex Harrington, the models are shot wearing oversized blazers, washed denim separates and sensual swimwear.

The season’s accessories feature oversized sunglasses reminiscent of Hollywood starlets, with barely-there sandals and quilted handbags with metallic accents. At the forefront are the coveted Colby and Tribeca shoulder bags, embodying the epitome of sophistication with their sleek lines and versatile appeal. From boardroom meetings to rooftop soirées, they seamlessly transition from day to night. As for prints, the brand’s SS24 range is all about making a bold statement, with the zebra print leading the charge. Whether adorning handbags, footwear, or ready-to-wear pieces, this striking motif commands attention.

The Michael Kors SS24 campaign emerges as a testament to the allure of escape and the timelessness of effortless style.